Media A2

How effective is the combination of your main product and ancillary texts?

All my media texts were made with the same theme running throughout, the same font, colour scheme and effects are used on all with the aim to create a professional campaign. For example my digipak and website host the same images and have a dark hue/saturation effect used on them to give the connotation of rebellion which is conventional to the genre of subgenre of indie- post-punk revival.

All the images used in my campaign are from the same shoot therefore, have a strong link and match. There are two different locations used which are both featured in my music video and were taken on the day of filming. This was really helpful as it did not pose any continuity problems between the looks in regards to the weather or lighting. These images were also taken in the same costume that Yasmin wore in the video which strengthened the look of the video; this meant that as the products all have strong links between the designs and therefore, the media texts are easily recognisable by the audience if they have seen just one product.

This location is featured in all three of my products and shows continuity throughout.

The text used on both of my ancillary texts is the same. The font used throughout is Bell MT in different shades of grey. I felt this really went well with my chosen genre as the colour is quite dark which relates to the type of music the band wants to produce.

The reason behind making the products look so alike is so they all relate back to the artist and have a strong promotional campaign. Therefore, in shops such as HMV my digipak will be easily be recognisable to Creatures if the audience has seen the video or the website.

Overall my products all relate to each other therefore, show that my campaign is successful.

In what ways does your media products use, develop or challenge forms and conventions of real media products?

How did you use audience feedback?

To improve my work I used audience feedback throughout in order to make a more successful and appealing promotional campaign.

I conducted a survey using 20 males and 20 females aged 17-24 (my main target audience) to rate my products out of 10 theses are the result on some question I posed…

Overall result is that the campaign looks highly professional and my media texts all match indicating a strong promotional campaign as they will all be recognised to link with each other. Some responses indicated that my product did not fit with my genre therefore; I changed my video and added more effects which would then make the video look more post-punk revival. I also made my digipak have a ghost effect over the picture which would create an abstract feel to the product and indicate post-punk revival more.

These result show that all my products link and I have a successful video therefore, a strong promotional campaign. I asked some of the people in the survey to elaborate on their responses by completing a questionnaire.

Results of my questionnaire indicate a strong product that shows link to my genre through editing and the colour scheme and images of my ancillary texts. They verified that all the products linked and understood that this was a strong promotional campaign. The only problem that came apparent through the questionnaire is the suggestion of a costume change. All of the filming had been done therefore I could not rectify this however; through the variety of shots and editing which was praised they show that this is not a major issue as the work looks professional.

Audience feedback results. by EllieBroughton on GoAnimate

Audience feedback has enable me to have a fresh view of ideas from my target audience which is very helpful as I wouldn’t of necessarily thought of these issues myself, especially in the problems posed by indicating the genre.